BLACKROLL® Acquires eaze

BLACKROLL® Acquires eaze to Build the Leading Platform for Longevity and Sleep Coaching

Konstanz, Germany – October 1, 2025 — BLACKROLL®, the world’s leading provider of recovery and regeneration products, announced today the acquisition of eaze, one of Germany’s leading startups in digital sleep coaching.

This move marks a milestone in BLACKROLL®’s evolution from a product brand to an integrated longevity platform that connects health-conscious individuals with experienced providers and evidence-based digital services.

Sleep as a Cornerstone of Longevity

Sleep is one of the greatest health challenges of our time. Millions of people suffer from poor sleep quality, stress, and insomnia. eaze addresses this issue with an evidence-based approach rooted in cognitive behavioral therapy (CBT), offering personalized coaching that combines human empathy with AI-driven scalability.

By combining BLACKROLL®’s expertise in recovery and physical tools with eaze’s proven coaching model, the new platform will offer a comprehensive ecosystem for movement, recovery, and sleep—the cornerstones of longevity. BLACKROLL® has already sold over 1.5 million sleep products, and this acquisition is a response to the growing demand for digital services, analytics, and coaching that support the regeneration of both body and mind.

“This acquisition marks a turning point for BLACKROLL®,” said Scott Zalaznik, CEO of BLACKROLL®. “eaze brings AI-powered capabilities, therapeutic expertise, and a proven coaching model to our ecosystem. Together, we’re laying the foundation for a holistic platform and community dedicated to longevity—starting with sleep and extending to all aspects of a healthier, longer, and happier life.”

What makes Eaze special:

• A hybrid model that combines professional psychologists and personalized coaching with AI-powered scalability
• Evidence-based programs that promote high user engagement and strong subscription retention
• In-depth expertise in psychology and therapeutic methods
• A proven coaching engine based on structured behavioral changes and sleep diaries

Eaze was founded by Timur Nohut, Tim Seifferth, and Noah Nawara and was born out of personal experiences with a loved one’s insomnia. The mission-driven team of psychologists, data scientists, and product developers is now joining BLACKROLL® to expand its digital expertise and AI-powered service offerings.

“Since our founding, Eaze has helped thousands of people improve their sleep and quality of life,” says co-founder Tim Seifferth. “From the very beginning, our primary goal has been to help people lead healthier and happier lives through better sleep—and we look forward to reaching new heights together with BLACKROLL®.”

A Strategic Step Toward a Two-Sided Longevity Community

With eaze, BLACKROLL® is making sleep—alongside exercise and active recovery—a central pillar of its platform. The acquisition reinforces the company’s vision of creating a two-sided longevity community where consumers gain access to personalized solutions, while experts gain a scalable channel to make an impact.

“Our mission has always been to help people lead healthier, more active, and more productive lives. Sleep is one of the most important foundations for this,” said Marius Keckeisen, Co-Founder & Chief Innovation Officer at BLACKROLL®.“With eaze, we’re integrating sleep credibly and effectively into our platform and combining physical products with digital services in a way that sustainably improves recovery.”

From a Recovery Brand to a Longevity Platform—Strategic Acquisitions and Talent Transfers

The acquisition combines BLACKROLL®’s globally recognized product portfolio with data-driven coaching and recurring digital revenue models. It marks a significant shift in the brand’s evolution from a market leader in recovery products to a platform leader in holistic longevity.

Michael Kazimierski, the newly appointed Head of E-Commerce & Platforms and an expert in digital transformation, added:

“eaze is just the beginning of BLACKROLL®’s digital transformation. We are fully focused on connecting health-conscious individuals with health experts, physical communities with digital communities, and products with personalized services.”

With eaze, BLACKROLL® is setting a new standard for integrated longevity—by uniting sleep, movement, recovery, and community in a scalable platform for health-conscious individuals worldwide.