Anna West

Anna West has a background in sports science, specializing in sleep, recovery and well-being, and is also a nurse.

In recent years, Anna West has worked in a cross-cutting field between research, elite sport, military and corporate performance with a specific mission: To ensure that knowledge about circadian rhythms, sleep, stress and performance is not bogged down in conclusive academic papers, but turned into actionable strategies that can help people change bad habits and ultimately make them understand how to use sleep as a repeated performance enhancer.

“A bad sleeping habit is like a soft bed - super easy to get into and so hard to get out of!”

In 2016, Anna West founded the high performance consultancy Sleep2perform. Sleep2perform has advised several European soccer clubs and Olympic sports teams, as well as large organizations, CEOs and executives, all looking to optimize their competitive performance.

Anna West's experience of working with sleep across a range of elite sports teams and leadership organizations allows her to tailor the approach to the specific sleep challenges of each sport and industry.

At Sleep2perform, Anna West combines her deep scientific expertise with extensive hands-on experience working with world-class organizations to develop integrated sleep optimization programs tailored to each client's unique needs and conditions, helping them optimize their personal and professional performance.

Sleep2perform's clients include the German Football Association (men's and women's teams), Arsenal FC, Brentford FC, AC Milan, the English national rugby team, the Swiss national ice hockey team and the IMD.

“Sleep is the biggest low-hanging fruit in performance optimization and the cheapest and most natural performance enhancer on the market.”

Anna West shares her expertise with BLACKROLL and uses the brand's products such as pillows, blankets and mattresses in collaboration with her clients.