BLACKROLL® acquires eaze
BLACKROLL® acquires eaze to build the leading Longevity & Sleep Coaching Platform
Konstanz, Germany – October 1st, 2025 – BLACKROLL®, the global leader in recovery and regeneration products, today announced the acquisition of eaze, one of Germany’s leading start-ups for digital sleep coaching. The move marks a milestone in BLACKROLL’s transition from product brand to integrated longevity platform, connecting health seekers with expert providers and evidence-based digital services.
Unlocking sleep as a pillar of longevity
Sleep is one of the defining health challenges of our time. Millions struggle with poor sleep quality, stress, and insomnia. eaze tackles this with an evidence-based approach rooted in Cognitive Behavioral Therapy (CBT), offering personalized coaching that blends human empathy with AI-driven scalability.
By combining BLACKROLL’s expertise in recovery and physical tools with eaze’s proven coaching model, the new platform will deliver a comprehensive ecosystem for movement, regeneration, and sleep — the core foundations of longevity. BLACKROLL® has already sold over 1.5 million sleep products, and this acquisition responds to the growing demand for digital services, analytics, and coaching to help both body and mind recover.
“This acquisition marks a turning point for BLACKROLL®,” said Scott Zalaznik, CEO of BLACKROLL®. “eaze brings AI-based capabilities, therapeutic expertise, and a proven coaching model into our ecosystem. Together, we are building the foundation for a holistic longevity platform and community — starting with sleep and expanding into all domains of healthier, longer and happier living.”
What makes eaze unique
- A hybrid model combining professional psychologists and personal coaching with AI-supported scalability
- Evidence-based programs that drive high user engagement and strong subscription retention
- Deep expertise in psychology and therapeutic methods
- A proven coaching engine built on structured behavior change and sleep diaries
Founded by Timur Nohut, Tim Seifferth, and Noah Nawara, eaze was born out of personal experience with insomnia in a loved one. Their mission-driven team of psychologists, data scientists, and product developers now joins BLACKROLL® to expand its digital expertise and AI-driven service offering.
“Since our launch, eaze has helped thousands of people improve their sleep and quality of life,” said Co-Founder Tim Seifferth. “From day one, our highest priority has been to help people live healthier and happier lives through better rest – and we’re excited to reach new dimensions together with BLACKROLL.”
A strategic step toward a dual-sided longevity community
With eaze, BLACKROLL is making sleep — alongside movement and active recovery — a central pillar of its platform. The acquisition strengthens the company’s vision of creating a dual-sided longevity community, where consumers access personalized solutions while experts gain a scalable channel to deliver impact.
“Our mission has always been to help people live healthier, more active, and higher-performing lives. Sleep is one of the most critical foundations of this,” said Marius Keckeisen, Co-Founder and Chief Innovation Officer at BLACKROLL®. “With eaze, we are credibly and impactfully integrating sleep into our platform, connecting physical products with digital services in a way that sustainably improves recovery.”
From regeneration brand to longevity platform — strategic acquisition & talent moves
The acquisition links BLACKROLL’s globally recognized product portfolio with data-driven coaching and recurring digital revenue models. It represents a step-change in the brand’s evolution from market leader in recovery tools to platform leader in holistic longevity.
Newly hired Digital Transformation Expert and Head of E-Commerce & Platform Michael Kazimierski added:
“eaze is just the beginning of BLACKROLL’s digital transformation. We are laser-focused on connecting health seekers with health experts, physical communities with digital communities, and products with personalized services.”
With eaze, BLACKROLL® is setting a new standard for integrated longevity — uniting sleep, movement, recovery, and community into one scalable platform for health seekers worldwide.
